Muscat – Special Economic Zone at Duqm (SEZAD) has unveiled its 2025-2030 strategy, outlining plans to enhance investment opportunities, attract global businesses, and position itself as a hub for renewable energy and sustainable industries.

The strategy was unveiled on Wednesday as part of efforts of Public Authority for Special Economic Zones and Free Zones (OPAZ) to enhance SEZAD’s economic role and improve the quality of life in Duqm, making it a key destination for investors, residents and visitors.

At the unveiling, attended by Dr Ali bin Masoud al Sunaidy, Chairman of OPAZ, SEZAD also introduced its Institutional Transformation Programme and a new brand identity.

On the occasion, Ahmed bin Ali Akaak, CEO of SEZAD, said the strategy builds on past successes driven by Duqm’s strategic location, infrastructure and investor-friendly policies. “Our focus is on creating a sustainable business ecosystem, offering real solutions and guidance for local and international investors to grow their enterprises based on responsibility, transparency, cooperation and innovation.”

He added that the key objective is to localise investments across various sectors, accelerating development and marketing of priority economic sub-zones.

Huda bint Abdullah al Habsi, Head of Transformation Team at OPAZ, outlined the strategy’s development process, which involved extensive consultations and workshops with OPAZ and SEZAD teams. “The newly set vision provides SEZAD a clear purpose and direction, while the mission unifies employees towards long-term goals,” she said.

The strategy focuses on five key goals: attracting investments, ensuring efficient operations, promoting a balanced lifestyle, boo-sting tourism and achieving institutional excellence. It aims to enhance Duqm’s competitiveness by offering high-quality infrastructure, services and facilities, while positioning it as a lifestyle destination through urban and social development plans.

SEZAD also seeks to attract tourists and strategic partners by promoting Duqm as a unique destination with diverse experiences. Institutional excellence will be pursued through targeted initiatives to enhance skills, planning and operational efficiency.

The event also featured presentation of SEZAD’s new brand identity, designed to align with its strategic ambitions and transformation programme.