Davos, Switzerland – In a significant stride towards enhancing Oman’s global presence, Ministry of Economy launched the sultanate’s new ‘Nation Brand’ at World Economic Forum in Davos.
The landmark event marks a pivotal chapter in Oman’s journey to strengthen its international partnerships and showcase the rich tapestry of culture and economic potential.
Speaking at the event, H E Dr Said Mohammed al Saqri, Minister of Economy, expressed confidence in the brand’s ability to enhance Oman’s standing on the global stage. “This initiative is a testament to our unwavering dedication and spirit of cooperation and partnership. We present to the world a narrative woven with our cultural richness and strategic foresight, aiming to create impactful global dialogues and partnerships,” H E Saqri stated.
Launch of the Nation Brand at Davos represents Oman’s commitment to the world as a cooperative and trustworthy partner. Focused on fostering meaningful connections and innovative collaborations, the new brand embodies the core values of warmth, partnership and foresight that define our national identity.
As per a statement, the launch serves not only as an invitation to international investors and media to explore Oman’s opportunities but also as a celebration of the innovative spirit thriving within communities in the sultanate. ‘Focused on sustainable development and economic growth, Oman is poised to become a hub for strategic and meaningful engagements on the global stage. The Oman Nation Brand is a reflection of our collective ambition to build a future where the sultanate plays a central role in addressing global challenges and fostering a sustainable, interconnected world.’
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