Maoosam M Mistry, the creative mind behind Glam by Maoosam, which blends Western, Arabic, and Indian styles to create fusion fashion that is appealing to fashion buffs in Oman and the region, says her goal is to use clothing and accessories to help people recognise and embrace their own beauty. With a creative, yet keen, eye on customer needs, Maoosam personally oversees every design created by her fashion boutique. “My fashion philosophy revolves around using style to change people’s perceptions and celebrate originality,” she tells Hubert Vaz in an exclusive tete-a-tete. Excerpts:

What sets Glam apart from other fashion houses in Oman?

Glam by Maoosam distinguishes itself by providing a complete styling experience alongside clothing. We offer customers a seamless shopping journey where they can undergo a full makeover, complete with makeup and accessories. Our blend of Arabic, Western, and Indian fashions ensures customers receive customised, premium fashion solutions. Every style and design decision is carefully made to showcase each individual’s distinct personality. This personalised approach sets Glam by Maoosam apart as a standout fashion destination in Oman.

Are your designs in high demand in Oman as well as in the region?

Yes, there is significant demand for our designs in Oman and across the region. Our multicultural aesthetic appeals to a diverse range of customers, including Indian and Omani women. The blend of Arabic, Western, and Indian styles at Glam by Maoosam has proven popular among those seeking distinctive, high-quality clothing. The growing recognition of our unique fashion approach is reflected in this demand, enhancing the fashion scene with adaptable and cross-cultural styles.

What is your definition of fashion, and what essential aspects must it convey?

Fashion, to me, is about discovering and expressing one’s true style while fostering originality. It should exude self-assurance, grace, and individuality. Key elements of fashion include originality, quality, and the ability to alter perceptions. Fashion should embrace individuality and help people express their true selves. At Glam by Maoosam, we believe that everyone can look their best with the right styling.

What differentiates Omani styles from those in the wider Arab world?

Omani styles stand out due to their intricate needlework and traditional elements that highlight the region’s rich cultural heritage. While Omani designs share similarities with broader Arab fashion, they often feature unique craftsmanship, including specific Omani patterns, materials, and techniques. These distinct characteristics create fusion fashion – a fusion of style and heritage – that celebrates Oman’s cultural past through a distinctive fashion identity.

Are Glam’s creations inspired by Western trends?

Glam by Maoosam crafts pieces that seamlessly blend Arabic, Western, and Indian aesthetics. We ensure each piece maintains a touch of cultural authenticity while appreciating the refinement and elegance of Western styles. This combination allows us to cater to a diverse clientele that values contemporary style with classic elements. Our goal is to strike a balance between cultural aesthetics and modern trends, ensuring our designs are distinctive and adaptable.

For any bespoke piece (garment, shoes, accessories, jewellery), how much weight do you give to the client’s requirements versus educating them on what works best for them?

Key considerations for bespoke pieces include the client’s unique style, preferences, and comfort. While prioritising client needs, we also offer guidance to help them discover what suits them best. This balance ensures each item is unique, attractive, and meets the client’s needs effectively. Providing style advice enhances the overall experience and aids clients in making informed decisions, capturing their individuality through custom works.

Are Arabic fashion trends still rooted in tradition, or have they evolved significantly?

Arabic fashion trends continue to evolve while maintaining a strong traditional foundation. Despite modern influences, Arabic fashion values rich materials, intricate designs, and cultural significance. The blend of modernism and tradition creates a vibrant and diverse fashion scene. At Glam by Maoosam, we respect classical characteristics while embracing evolving trends in fusion fashion, ensuring our designs retain timeless appeal.

Where do you source your materials, and how skilled is your team?

We source our materials from multiple locations, focusing on superior craftsmanship and authenticity. Our team comprises highly skilled individuals dedicated to maintaining our distinctive, aesthetic, and high standards. Fine materials and expert craftsmanship converge to create beautifully crafted pieces. Each design reflects our commitment to quality and authenticity.

Are you currently working on any new styles or designs?

We are currently developing new designs that blend classic and modern elements. Additionally, we will introduce skincare products, health and wellness items, and an enticing range of jewellery featuring precious stones. We will also offer Reiki healing crystals to enhance overall well-being. These additions reflect our commitment to offering a holistic approach to fashion and beauty

What are the common mistakes that most fashion designers make?

Fashion designers often make critical mistakes that impact their success. They may overlook diverse body shapes, blindly follow trends without adding unique elements, misunderstand customer preferences, neglect business fundamentals, like pricing and sales strategies, fail to establish strong Unique Selling Propositions, and underutilise digital marketing opportunities. Addressing these challenges is essential for designers to align their designs with market needs, enhance brand competitiveness, and foster customer engagement effectively.

Which designer do you admire or draw inspiration from?

I draw immense inspiration from Sabyasachi Mukherjee. His ability to seamlessly blend traditional Indian craftsmanship with contemporary aesthetics resonates deeply with my approach to fashion. Sabyasachi’s designs celebrate cultural richness while maintaining a timeless allure, this aligns perfectly with Glam by Maoosam’s mission to create distinctive, culturally infused fashion.