Muscat – According to statistics released by the Ministry of Commerce, Industry and Investment Promotion (MoCIIP), the exhibition sector in Oman experienced remarkable growth in 2023. A total of 241 exhibitions were held across the sultanate, marking a substantial increase of 141% compared to the 178 events held in 2022.

These ranged from specialised exhibitions to cultural showcases and forums highlighting national and Gulf industries. The ministry emphasised the significance of exhibitions as prime platforms for customer engagement, showcasing goods and services, finalising deals and securing commercial agreements.

Ali bin Hamad bin Saif al Mamari, Director of Licensing Department at MoCIIP, provided insights into the types of exhibitions held last year. These included 67 specialised exhibitions, eight festivals and forums, two exhibitions dedicated to a single country, a cultural exhibition, 54 exhibitions focused on national products and industries, and 21 exhibitions highlighting Gulf products and industries. Additionally, there were nine charity exhibitions, six innovation exhibitions, seven exhibitions for commercial centres and complexes, and eight organised by Oman Convention and Exhibition Centre. Furthermore, 58 exhibitions were held as part of conferences, seminars and workshops.

Looking ahead, Mamari outlined the government’s objectives to attract international and regional exhibitions. There is also a concerted effort to encourage local and foreign investors to participate in organising and managing exhibitions.