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‘‘Growth gives you the means to lend a helping hand”, says Joy Alukkas

19 Nov 2023 ‘‘Growth gives you the means to lend a helping hand”, says Joy Alukkas

Muscat, November 25, 2023 – Post the devastating earthquake in Turkey last year, the global outpouring of humanitarian aid included a significant contribution from Oman. Joyalukkas Exchange, a renowned money exchange company, played its part by offering free money transfers to those supporting Turkey. This compassionate gesture resonates with Mr. Joy Alukkas’ core belief that social responsibility is an integral aspect of ethical corporate practices. He believes “With success & growth our commitment to the society we thrive in should increase”. The company has a commendable history of humanitarian aid, extending commission-free money transfer facilities to entities like the Prime Minister Relief Fund in Pakistan, and the Chief Minister’s Relief Fund in Kerala, India. This philanthropic approach is a cornerstone of Joyalukkas Exchange’s growth, making it a preferred money transfer organization globally.

Antony Jose, Executive Director, Joyalukkas Exchange expresses the company’s intention to establish its brand in other countries, mirroring the success of its sister concern, Joyalukkas Jewellery. The Joyalukkas Foundation underscores the commitment to humanitarian causes beyond business interests.


Joyalukkas Exchange, launched in 2013, stands as a beacon for expatriates, embodying its tagline ‘We are with you.’ Under the visionary leadership of Chairman & MD, Mr. Joy Alukkas, the company took over the ailing Majan Exchange LLC and successfully transformed it into Joyalukkas Exchange LLC. Today, with 40 branches and 314 staff, it provides efficient money transfer services to expats globally. In 2023 alone, Joyalukkas Exchange expanded with seven new branches, with plans to open ten more in the coming years.

The company embraces sophisticated technology, maintaining traditional values to ensure secure and rapid money transfers. It is set to introduce Mobile Exchanges, enhancing services for its valued customers, and providing vital support to middle-class individuals who face challenges with conventional money transfer methods to their home countries. Presently, Joyalukkas Exchange operates in prominent shopping centers, including Nesto Hypermarket, Hala Hypermarket, Makkah Hypermarket, City Centre, and five Noor Hypermarket outlets. The company has strategic plans to extend its operations from Oman, UAE, and Kuwait to other GCC countries, such as Qatar and Bahrain.

Nixon Baby, Joyalukkas Exchange General Manager, affirms the company’s commitment to identifying customer needs and implementing innovative and helpful systems. The vision is to become the leading Exchange by 2025, prioritizing customer-centric approaches and actively engaging with them. ‘A single place to solve all your money exchange needs’ is Joyalukkas Exchange’s motto, upheld through cent percent safety and compliance with government regulations. The company utilizes advanced technology for Telegraphic Transfer and Swift Transfer. With over 200,000 agent outlets, it collaborates with firms like Western Union , Money Gram, Transfast, Instant Cash, and EzRemit, providing swift and secure money transfer services.

Additionally, the company extends flash remittance services to numerous countries, including India, the Philippines, Pakistan, Bangladesh, Sri Lanka, and Nepal. Customers can conveniently send money from the comfort of their homes through the Joyalukkas Exchange mobile app. Furthermore, for corporate clients, Joyalukkas Exchange provides Corporate Money Transfer services, facilitating global money transfers from Oman, coupled with currency exchange options. Special arrangements have also been implemented to assist parents in sending money to their children studying in distant countries such as the UK, USA, Canada, Australia, and more. The company actively conducts awareness campaigns against illegal money transfers and supports arts, sports, and social events for the welfare of expatriates. The Joyalukkas Exchange growth story is intertwined with its empathetic journey, reinforcing its commitment to ethical and customer-centric financial services.

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