Muscat – UAE-based furniture retailer PAN Emirates Home Furnishings has opened its new flagship showroom in Oman in Bausher. Earlier called PAN Emirates, it has been rebrand to PAN Home.

The new showroom was inaugurated by Faisal bin Abdullah al Rawas, new chairman of the Board of Directors of Oman Chamber of Commerce and Industry, senior PAN Home officials including CEO and managing director Abdul Rahman al Shamsi, group finance director Mohammad Katawala, head of operations Bilal Dyob, head of design Hala Haddad and head of marketing Adriana Kostic.

Speaking at the opening of the new showroom, head of retail Asif Sayed said, “As we inch closer to the end of the year, we are excited to announce that, due to our remarkable growth over the last 15 years in Oman, we are expanding! Our new showroom is in the heart of the city in Bausher.”

Spread over 6,000sqm, the new showroom is billed as Oman’s new flagship store and home furnishing destination. It will feature an extensive collection of high-end and urban designs. ‘The modern urban collection, along with its core collection curated specifically for Omani audiences, ensure that we cater to our customer’s needs and inspire them to explore new possibilities as they transform their homes,’ a press release said.

On the occasion, Dyob said, “PAN Emirates Home Furnishings celebrates a successful business legacy of 30 years. Founded in 1992 by Abdul Rahman al Shamsi, it is hard to believe that this furnishing giant started out as a single store in Sharjah. Over the past 15 years, PAN Emirates has enjoyed great success in Oman. We are operating out of three key branches – Al Hail, Salalah and now Bausher.

“We have a well-established customer base here in Oman. There is high awareness of the brand in the country. In our efforts to expand the brand, we are always looking for ways to reach new customer segments. Our diverse offering and the wide customer reach are the key reasons for Pan Emirates’ – now Pan Home – success in the region,” Adriana said.