Muscat – Oman Tourism Development Company (Omran Group) – the executive arm of the sultanate for tourism development – has signed an agreement with the Ministry of Heritage and Tourism (MHT) to establish Yiti-Yenkit development in the Governorate of Muscat with an intention to maximise the potential of Oman’s promising tourism landscape.
The development agreement was signed by H E Salim bin Mohammed bin Said al Mahrouqi, Minister of Heritage and Tourism, and Eng Mohammed bin Salim al Busaidi, chairman of Omran Group, at the ministry’s headquarters in Muscat, in the presence of a number of officials from both sides.
The strategically planned Yiti-Yenkit project is one of the largest urban developments that will be established in the sultanate, extending over a total area of 11sqkm. Surrounded by unique aspects of Oman’s natural wonders – sandy shores, majestic mountains, hills and valleys that extend over the topography – the development benefits from its pristine location overlooking the Sea of Oman, which creates further competitive advantages to the destination.
The approved master plan of the development adopts sustainability as a governing framework in all economic, social, cultural, and environmental aspects, to support its position as an integrated and vibrant destination within the social fabric of the city of Muscat.
The master plan of this mixed-use development focuses on the foundations of placemaking, while enhancing the possibilities and opportunities to develop its tourism, residential, entertainment, commercial and community components in a comprehensive and thoughtful manner, a statement said.
“The signing of the development agreement of Yiti-Yenkit with Omran Group comes as a translation of the directions set in the National Tourism Strategy 2040, which is to enhance the tourism offerings in the sultanate and the level of competitiveness of the sector by creating unique tourism opportunities and experiences in the most prominent tourist sites,” H E Mahrouqi said after the signing ceremony.
“We believe that such unique tourism experiences in the most prominent sites, will certainly strengthen the efforts of this vital sector in achieving the goals entrusted in Oman Vision 2040, which is to promote the contribution of non-oil sectors to the GDP, and attract foreign direct investments to Oman,” H E Mahrouqi added.
Eng Busaidi said, “This development reaffirms the pivotal role played by Omran in laying the foundations of tourism development and transforming important touristic sites into integrated destinations based on an overarching vision and strategic planning, aimed at advancing the growth of this sector.
“Omran’s accelerated growth mechanism seeks to maximise opportunities and increase the sector’s contribution to the GDP, create a fertile environment to attract investment, and adopt the best development practices to create sustainable destinations.”
Omran intends to implement the development in four different phases according to the urban master plan for each phase. Each of these will be presented to local and international investors urging them to participate in the development of the project’s various phases.
The group also envisions to form development partnerships and work closely with the private sector to establish this project, as well as explore new opportunities to attract foreign direct investments, thus achieving abundant economic and social returns, creating job opportunities in various fields.