The customer-focused branch is located within the Al Khuwayr Commercial district, and will deliver the highest levels of convenience and enhanced banking facilities to the bank’s customers in Al Khuwayr.
The branch opening took place on August 8, and was inaugurated by Rashad al Musafir, acting CEO of OAB, and Amin al Husseini, Advisor, together with other senior members of the bank management and staff.
Musafir said, “This event marks the launch of the seventh transformed branch that we have opened so far. This new branch, as with the others we have launched before it, features our new design philosophy, with stunning hues and stylish modern design that is distinctly OAB. It also sports our very latest technological advancements and products, together with personalised levels of service, generous size, spacious layout and a large parking area; features that all our new and revamped branches have come to be known for.”
As with the previous revamped branches, the new Al Khuwayr branch features OAB’s enhanced brand identity with a refreshed look and feel, identical to the two flagship branches opened last year by OAB, in Qurm and Barka, and the one launched in Sur earlier this year. Aesthetically, its design inspiration has been taken from the ‘Omani Skyline’, wherein the white symbolises Omani architecture, browns denote the sand deserts, grey referencing the mountains and the blue glass overhangs representing the sky.
The sleek, modern and streamlined look is augmented by a number of features and systems introduced as part of the new transformed branches. This includes the introduction of a new meet and greet facility with a streamlined queuing system, private advisory spaces with moving monitors for more personal interaction, together with digital signature pads and ID card readers within the advisory station design. The main branch area has three tellers and seven customer care advisories with a seating capacity for 40 customers. It even has a dedicated Corporate Services area, together with a Corporate Lounge.
As with the other flagship branches we have launched so far, the Al Khuwayr branch also features a dedicated ‘Elite’ section with its own Majlis with a total seating capacity for 20 customers and four RM Offices. These features will provide the bank’s VIP customers with a one-of-a-kind elegant and private experience that remains memorable.
“This marks the second of a series of branches we plan on transforming and opening this year across the country. As one of our flagship branches, the new Al Khuwayr branch combines some of the very best elements of our branch design, form and function with the aim of elevating our customer service experience as a whole, taking us one step closer to our ultimate goal of being their bank of choice in the country,” added Musafir.
OAB is one of the first banks to be established in Oman, with a rich and proud history. The bank operates a nationwide network of 65 branches and representative offices and 148 ATMs spread across Oman. OAB provides the complete range of financial products and services for personal banking, corporate and investment clients.