Ian Dench, chief executive officer at Ooredoo, said, “Ooredoo has teamed up with Messi as a brand ambassador because of what he represents, from excitement to determination, success and teamwork. We want our customers to enjoy the Internet and, in this campaign, Messi joins in too.”
Following previous promotions, Messi, the captain of FC Barcelona and Argentina’s national team, brings to life the ways users have fun socialising, shopping and sharing digitally. Continuing with Ooredoo’s promise to enrich peoples’ digital lives, the campaign included appearances from social media influencers from across the region, including Oman’s own Mohammed al Arami. To date, there have been over 1.8mn views for the video commercial across Ooredoo Oman social media channels and a unique reach of 550k on Facebook and 400k on Instagram. The company also introduced a fun Snapchat lens with engaging campaign elements, much to the delight of fans, yielding over 260k impressions in Oman. Watch Messi enjoy the Internet at https://youtu.be/R-6l3DxdtnE.