Benefits of social networking for businesses highlighted

Muscat - 

The benefits of social networking for businesses were highlighted at a recent 'Facebook Gold' programme.

CGS Infotech founder and CEO Hiten Bhuta spoke at the event and highlighted a variety of tools that can be utilised to improve customer relations and open up new markets. In his keynote speech, he said that social media has become a significant influence in the world, and Facebook is among the most important tools with its 800mn committed users.

He spoke about the benefits of certain Internet tools to enhance a business's understanding of its target market. Other key points raised during the presentation included a comprehensive analysis of how to build and maintain a high-quality fan base and ways to engage them. Building relationships with potential customers and powerful online tools to measure success were also touched upon.

Hiten Bhuta’s company has 5,000 clients and operates in 40 countries.

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