The selection of new products on display at the international vehicle fair taking place from April 25–May 4 underlines the company’s commitment to the next steps in its electrification strategy, heralds its upcoming model offensive in the luxury segment and celebrates the continued success of the BMW X models.
Added to which, the array of world and Asian premieres from BMW shines the spotlight on the huge significance of China as both the world’s largest car market and the production location for a growing number of models from the Bavarian premium brand.
The company’s stand at Auto China 2018 also draws attention to the comprehensive levels of technological expertise with the BMW Group has assumed a leading role in the transformation to sustainable and digitalised mobility. Its corporate strategy Number one > Next sets out the elements of this technological metamorphosis considered to be of central importance in the future and focuses on them as a basis to push ahead with innovations in Automated driving, Connectivity, Electrification and Services (ACES).
BMW is using both the progress made in these areas and its innovative vehicle concepts to strengthen its position as a manufacturer of premium cars whose emotional impact stems from inspirational design, the driving pleasure for which the brand is renowned, trailblazing technology and a premium character without compromise.
The Shenyang production facility is committed to building on its status as a birthplace for BMW models for the Chinese market. Auto China 2018 will host the presentation of the BMW X3, which will be produced at the Dadong plant by the joint venture BMW Brilliance Automotive. The third generation of the Sports Activity Vehicle (SAV) impresses with its enhanced sporting ability, high-quality appointments and state-of-the-art connectivity technology.
Auto China 2018 will host the Asian premiere of the new BMW X4. The second generation of the premium mid-size Sports Activity Coupe captures the imagination with a significantly more individual design and also makes undeniable gains in terms of sporting prowess and premium ambience. Cutting-edge driver assistance systems and the latest functions from BMW ConnectedDrive further increase the levels of driving pleasure.
The successful Sports Activity Coupe concept is now coming to the premium compact segment. Auto China 2018 will be the venue for the Asian premiere of the new BMW X2. This model takes the robust versatility of a BMW X model and the sporting elegance of a coupe and wraps them up in a highly distinctive design. Like its styling, the driving pleasure on offer behind the wheel of the new BMW X2 is also without peer in its segment.
Auto China 2018 will introduce visitors to another new member of BMW’s successful X model line-up in the form of an innovative vehicle concept for the luxury class. Making its debut in Asia, the BMW Concept X7 iPerformance combines imposing dimensions and a fascinating sense of outward presence with generous levels of space inside and an interior ambience exuding class and luxury. The powerful and efficient plug-in hybrid drive system and intelligently connected infotainment system underscore the technological progress encapsulated by the BMW Concept X7 iPerformance.
The BMW Group’s burgeoning presence in the luxury segment is further reinforced by another concept study unveiled in Asia for the first time. The BMW Concept 8 Series embodies a blend of dynamic excellence, luxury and exclusivity characteristic of the brand’s modern-day coupes. The study car’s precise and alluring design is emblematic of a new BMW design language and provides a clear look ahead to the exceptional dynamic potential of the upcoming BMW 8 Series Coupe.