Muscat – A three-day training workshop titled ‘Enhancing the Export Performance of Omani Enterprises’ began on Tuesday, bringing together representatives from more than 25 Omani exporting companies as part of efforts to strengthen the sultanate’s non-oil exports and improve the global competitiveness of local businesses.

The workshop, organised by the Ministry of Commerce, Industry and Investment Promotion (MoCIIP), represented by Export Oman, in cooperation with the International Trade Centre (ITC), runs until June 11 and is attended by 30 participants from medium and large enterprises across various sectors.

The programme is designed to equip Omani companies with practical tools and international best practices to enhance their competitiveness in global markets and adapt to the increasing demands of international value chains.

Officials said the workshop forms part of broader national efforts to support Omani exporters and expand their presence in regional and international markets. Participants are being introduced to methodologies and programmes developed by ITC to improve export performance and institutional efficiency.

The initiative also serves as a preparatory step towards the launch of a specialised technical support programme expected to be rolled out in the coming months. The programme is being developed following field studies and consultations conducted by ITC experts in cooperation with relevant stakeholders to ensure it addresses the specific needs and challenges facing Omani enterprises.

The workshop targets companies operating in a range of sectors, including food and beverage manufacturing, plastics and rubber products, chemical industries, metal products, pharmaceuticals and medical supplies, as well as producers of Omani frankincense, dates and date-based products, electrical connectors, iron and steel products, and agricultural goods.

Lubna bint Mohammed Al Harthi, Director of the Export Development Department at MoCIIP, said the training programme focuses on three key pillars aimed at enhancing export readiness and competitiveness.

The first pillar addresses export readiness, helping companies develop effective export strategies, identify opportunities in foreign markets, and assess their preparedness in areas such as planning, financial stability, production capacity and market knowledge.

The second focuses on packaging solutions, highlighting the importance of packaging in improving product competitiveness, ensuring compliance with international standards, protecting products during transport, reducing waste and optimising costs.

The third pillar centres on continuous improvement, with a focus on enhancing operational efficiency, addressing challenges related to costs, logistics, compliance and cash flow, and adopting modern approaches based on innovation and sustainable business practices.