Muscat – Chinese smartphone maker ZTE launched four new models under its premium ‘Nubia’ lineup  in Oman on Monday, aiming to meet the growing demand for versatile mobile devices in the local market.

The new lineup is designed to cater to a broad user base – from first-time users and students to gamers and content creators. Among the releases is the Nubia A35E, an entry-level smartphone featuring 2GB RAM and 64GB storage, targeted at those new to smartphones.

Other models launched include the Nubia V70, V70 Design and V70 Max. These devices start with 14GB RAM and 256GB storage, equipped with advanced chipsets, high-resolution displays with eye protection and long-lasting batteries. ZTE said the models combine performance with design and are suited for diverse user needs.

“This extensive Nubia lineup launch reflects our commitment to the Omani market – bringing together top-tier performance, artistic design and diversified features to meet users’ evolving lifestyles. Whether you’re a casual user or a power gamer, there’s a Nubia device designed for you,” said WenYi Leo and Nasir Imran, regional managers at ZTE, during the launch event.

The devices will be distributed exclusively in Oman through Marjan Phone, the official partner of ZTE. The devices will be available at major retail outlets and online platforms across the country.

Sahil MP, CEO and Founder of Marjan Group, said the collaboration with ZTE was aimed at delivering value to both consumers and retailers. “This partnership with ZTE reflects our commitment to bringing world-class technology to Oman and delivering value to both retailers and consumers,” he said. He added that the smartphones are also targeted at photography enthusiasts, with AI-enhanced high-resolution cameras, multi-scene optimisation and enhanced night photography features.

Karan Kumar Khatri, Chairman and Founder of Marjan Group, said, “We are honoured to host this groundbreaking launch in the Muscat market. ZTE’s innovation aligns perfectly with our group’s mission of tech-forward growth across the region.”

A gaming series called RedMagic was also showcased at the event. The devices feature high-refresh-rate displays, cooling systems, shoulder triggers and RGB lighting for an immersive experience.