Muscat – During its participation in Arabian Travel Market in Dubai last week, Omran Group secured a prestigious international certification under the World Travel & Tourism Council’s (WTTC) Hotel Sustainability Basics programme for a number of its hotels.

The recognition covers 16 hotels and resorts within Omran Group’s portfolio, making these the first in Oman to achieve this globally accredited sustainability standard.

The milestone reflects Omran Group’s steadfast commitment to sustainability, aligning with internationally recognised best practices in the hospitality sector, a press release stated.

On the environmental front, the verified hotels have implemented effective measures to optimise energy and water consumption, reduce carbon emissions and minimise plastic waste, thereby enhancing resource efficiency and mitigating environmental impact.

In terms of social sustainability, the hotels actively contribute to local communities by fostering partnerships with small and medium enterprises and empowering local entrepreneurs through inclusive business integration.

Commenting on the achievement, Hashil Obaid al Mahrouqi, CEO of Omran Group, said, “We take great pride in our hotels receiving this esteemed verification, a testament to our unwavering commitment to integrating sustainability as a fundamental pillar across all our operations and projects. Guided by our vision for the tourism sector, we have adopted a comprehensive sustainability framework centred on four key pillars – environment, society, economy and cultural heritage. Through this approach, we strive to strike a balance between economic growth and the preservation of natural resources, ensuring the long-term sustainability of Oman’s tourism sector and maximising its positive impact for generations to come.”

The 16 properties that have attained the WTTC Hotel Sustainability Basics verification are JW Marriott Muscat, W Muscat, InterContinental Muscat, Alila Hinu Bay, Alila Jabal Akhdar, Barceló Mussanah, Crowne Plaza Duqm, Crowne Plaza OCEC, Crowne Plaza Salalah, dusitD2 Naseem Jabal Akhdar, Atana Musandam, Atana Stay Ashkara, Atana Stay Salalah, City Hotel Duqm, Masirah Island Resort and Ras al Jinz Turtle Reserve.

On the occasion, Julia Simpson, President & CEO of WTTC, said, “We are delighted to see Omran Group leading the way in sustainable hospitality in Oman. By achieving verification under the WTTC Hotel Sustainability Basics, Omran is setting a powerful example for the region. This milestone underscores the group’s commitment to responsible tourism and aligns with our global mission to drive sustainability across the travel and tourism sector. Omran’s efforts show that sustainability and excellence in hospitality can go hand in hand.”