Muscat – Oman is showcasing its tourism sector at the Moscow International Travel and Tourism Exhibition (MITT), which began on Tuesday with the participation of ten Omani tourism companies.

The three-day event, one of the largest in Russia and Eastern Europe, brings together tourism professionals from around the world to explore industry developments and expand business networks.

Haitham bin Mohammed al Ghassani, Director General of Tourism Promotion at the Ministry of Heritage and Tourism, emphasised the significance of Oman’s participation in global tourism exhibitions.

“The Ministry of Heritage and Tourism aims to enhance Oman’s presence at major international platforms like MITT, presenting the latest developments in our tourism sector and fostering collaboration with international tourism companies,” he said.

MITT serves as a key platform for international partnerships, connecting travel agencies, airlines, hotels, and service providers. It also features seminars and workshops on emerging tourism trends and innovations.

Oman’s pavilion at the exhibition highlights the country’s rich cultural heritage through advanced technology, offering an interactive experience for visitors. The pavilion aims to attract global industry players and strengthen Oman’s position in international tourism markets.

The ministry’s objectives include increasing Oman’s visibility, promoting key attractions, and discussing opportunities to attract more international visitors.

The exhibition also provides a platform for small and medium enterprises in Oman’s tourism sector to connect with major global companies.

Its participation focuses on promoting luxury, adventure, sustainable and wellness tourism. Meetings with international airlines and tourism companies, as well as media engagements, are expected to play a crucial role in advancing the country’s tourism goals.