Muscat – As markets prepares for Ramadan, expected to start on March 1, authorities are ramping up efforts to ensure a smooth consumer experience throughout the holy month. Various sectors are taking proactive steps to meet an expected surge in demand for essential goods and services.

Othman bin Ali al Hatali, Director of Operations at Silal Fruit and Vegetable Central Market, outlined its strategy to maintain a steady supply of products.

From February 10 to 17, the market received 236 trucks carrying nearly 6,000 tonnes of imported vegetables and fruits. Local agricultural products also saw a significant increase with 3,160 tonnes of local produce arriving during in this period. The market is working in close coordination with government entities, including Royal Oman Police and Ministry of Agriculture, Fisheries and Water Resources (MAFWR) to ensure product quality and safety.

MAFWR confirmed that markets are well-prepared to meet the demand for meat and fish. Since February 1, approximately 169,200 live animals have been imported, including cows, sheep and goats. To further ensure a steady supply, 60 permits have been issued for import of livestock.

The ministry also assured the public that fish will be available even if adverse weather conditions affect transportation. Ongoing coordination with fish marketing companies and transporters aims to maintain a reliable supply during Ramadan.

Khalid bin Salem al Siyabi, Director of Market Regulation and Monitoring Department in Consumer Protection Authority, highlighted the authority’s efforts to protect consumer rights during the busy Ramadan period. Increased inspections will be conducted in markets and shopping centres to monitor price hikes or market manipulation. The authority will also focus on ensuring quality of products and scrutinising commercial advertisements, particularly those related to Ramadan discounts, to prevent misleading claims.

To support this, an awareness campaign – titled ‘Beware… it may not be what it seems!’ – has been launched to educate consumers about deceptive advertising practices. The initiative also seeks to help the public distinguish between effective and misleading marketing techniques as Ramadan and Eid al Fitr approach.

Ali Abdullah al Marhoon, Head of Health Control Department in Dhofar Municipality, confirmed that inspection campaigns targeting food establishments will take place during Ramadan. These inspections will focus on meat sales, dates, bakeries and restaurants to ensure compliance with health and safety regulations.

Marhoon encouraged the community to report any concerns via the municipality’s call centre.

In Al Wusta, Haitham bin Ali al Junaibi, Director of Consumer Protection Department, assured the public that essential food items, including vegetables, fruits and local fish, are readily available in shops and markets.