Muscat – The Sultanate of Oman is participating in the Gulfood 2025 exhibition, one of the world’s largest food and hospitality events, held in Dubai, United Arab Emirates, with over 129 countries taking part. The five-day event provides a platform for Omani companies and factories in the food industry sector to expand their market reach and enhance international business opportunities.

Oman’s pavilion at the exhibition is represented by the Ministry of Commerce, Industry and Investment Promotion, the Public Establishment for Industrial Estates (Madayn), the Oman Chamber of Commerce and Industry, and the Public Authority for Small and Medium Enterprises Development. The participation aims to promote Omani food products globally, attract foreign investments, and boost the local industry’s competitiveness.

Khalid bin Sulaiman al Salihi, Director General of Marketing and Commercial Affairs at Madayn, highlighted the significance of Oman’s presence at Gulfood 2025, stating: “The participation provides a qualitative addition to attracting and localising foreign investments in Oman. As part of this, we have organised an event focusing on the advantages of investing in the food industries sector in our industrial cities, targeting CEOs, investors, and industry leaders.”

A discussion session featuring Omani and international experts will also be held on the sidelines of the event, addressing strategies to enhance food security and foster innovation in sustainable solutions for the future.

Additionally, Madayn, in coordination with the Public Authority for Small and Medium Enterprises Development, has facilitated networking opportunities for Omani entrepreneurs not directly exhibiting at Gulfood 2025. A dedicated platform has also been provided for graduates of the ‘Industrial Innovation Specialist’ programme in the food and beverage sector, implemented at the industrial cities of Sur and Raysut.

Salihi emphasised that Oman’s participation in Gulfood 2025 is an invaluable opportunity to showcase the high quality of Omani food products and to secure new markets. He noted that demand for Omani products has steadily increased in recent years, reflecting their growing reputation in regional and international markets.