Muscat – be’ah proudly honored its employees who completed leadership programs organized by the Royal Academy of Management. These programs, including the Future Leaders Program and Etimad, the national leadership development program, aim to nurture future leaders and empower mid-level Omani managers in the private sector.
Participants highlighted the profound impact these programs had on enhancing their leadership skills and boosting productivity. be’ah’s investment in national talent aligns with its commitment to fostering innovation and sustainability across various sectors. Employees contributed to practical projects addressing key environmental and economic challenges, including:
✅ Increasing petrochemical production from natural gas
✅ Integrated Sea cucumber and seaweed farming in Al Wusta
✅ Reducing reliance on private transport in favor of shared mobility in Muscat
✅ Enhancing economic returns from marble waste
✅ Improving municipal solid waste collection services
✅ Leveraging consumer boycotts to enhance the market position of the National Detergent Company
Inspiring Experiences from be’ah Employees
Graduates of these leadership programs shared their transformative experiences. Ahmed Abdullah Al-Kharusi, Acting Senior Manager of Corporate Communication, reflected on his Etimad journey: “Etimad has been a thrilling and challenging transformational journey, instilling in us a profound sense of responsibility towards Oman, be’ah, and our teams. The experience has shaped us into dedicated stewards of progress and innovation.”
Ahmed Khalfan Al-Qasmi, Senior Manager of Legal Affairs, described Etimad: “The seven-month Etimad journey has been an inspiring adventure in mastering organizational leadership and change management, guided by top international experts. This remarkable program has ignited my passion for innovation and equipped me with practical tools to tackle complex business challenges head-on.”
Karima Saud Al-Raaisi, Senior Executive Material Recovery, emphasized the program’s impact:
“My participation in the Etimad Program provided me with invaluable opportunities to network with peers from various sectors and organizations, significantly enhancing my knowledge and enriching my professional experience. The coaching sessions were particularly impactful, as they played a vital role in refining my management style. One of the greatest benefits of transformational coaching is its ability to foster long-lasting, sustainable change.”
Similarly, Faisal Hamed Al-Ghammari, Senior Specialist Healthcare Waste Commercialization, described the program as:”More than just a training course, Etimad was a turning point that reshaped my leadership and strategic skills, with a strong focus on relationship-building, strategic planning, communication, and negotiation.”
Future Leaders Program: Shaping Leadership Mindsets
Noor Ahmed Al-Hamdan, Senior Specialist Energy Recovery at be’ah, shared her insights on the Future Leaders Program: “My experience in the Future Leaders Program helped shape my leadership style and capitalize on my strengths while improving my decision-making abilities. It also exposed us to the growth mindsets, journeys, and challenges faced by experts and decision-makers in countries and companies worldwide.”

Investing in the Future
be’ah’s recognition of its employees highlights its dedication to empowering national talent and promoting leadership excellence. Through its investment in these programs, the company boosts workforce productivity, enhances institutional performance, and supports Oman’s Vision 2040 for sustainable development and innovation.