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Oman to showcase tourism potential at FITUR 2025 in Madrid

20 Jan 2025

Madrid, Spain – The Sultanate of Oman, represented by the Ministry of Heritage and Tourism, is participating in the International Tourism Exhibition “FITUR” in the Spanish capital, Madrid, from January 22 to 26, 2025.

The Omani delegation is headed by f H E Salim bin Mohammed al Mahrouqi, Minister of Heritage and Tourism, and aims to highlight key developments in the country’s tourism sector. The event serves as a platform to engage with Spanish and international tourism companies, fostering collaboration to increase the number of visitors to Oman.

As part of its participation, the Sultanate will unveil several new promotional programmes in cooperation with strategic partners. Additionally, an Omani evening will be organised, showcasing the nation’s rich heritage and cultural identity. A promotional campaign will also be launched, featuring Omani-themed displays within the exhibition halls and prominent locations across Madrid.

The Omani pavilion at FITUR 2025 includes nine tourism institutions, companies, and hotel establishments, reflecting the country’s commitment to strengthening its global tourism appeal.

According to official statistics, 10,873 visitors from Spain travelled to Oman between January and November 2024. The participation in FITUR is expected to further enhance Oman’s position as a preferred travel destination.

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