Muscat – Ministry of Commerce, Industry and Investment Promotion (MoCIIP) has announced the launch of a national promotional campaign marking the fifth anniversary of His Majesty Sultan Haitham bin Tarik’s accession to power.

The campaign, which will run from January 11 to February 11, 2025 will offer a wide range of discounts and special deals across the sultanate to celebrate the occasion under the theme ‘Oman is celebrating.’

Confirming the campaign, a ministry official encouraged all commercial establishments in Oman to actively participate in the celebration by offering special deals and promotions during the period. By doing so, businesses will contribute to a unified national celebration while taking part in an initiative designed to stimulate economic and commercial activity across the country.

The campaign is also aimed at enhancing partnership between the public and private sectors and encouraging more robust economic interactions throughout the sultanate.

The primary objective of the campaign is to increase economic activity, support local businesses and boost sales during the celebration period. One of the key goals is to provide consumers access to products at affordable prices, benefiting a wide range of people across various social segments. Additionally, it aims to raise commercial movement in Oman by encouraging both local and international brands to participate, while also making essential goods more accessible to the public.

The MoCIIP official informed that the campaign’s promotional offers would give consumers a chance to win prizes. Participating businesses are encouraged to offer instant prizes, coupons, raffles and scratch-and-win options, besides discounts on goods and services.

Details of prizes, including the type, quantity and duration of the offer, will be specified by each participating entity. These offers could be available daily or weekly, depending on the participating entity’s decision.

In addition to instant prizes, participating businesses are encouraged to run coupon and raffle-based offers in which consumers receive numbered coupons upon making a purchase. Coupons will include their details in both Arabic and English. The coupons will be placed in a raffle box; consumers will retain a part of the coupon allowing them to claim their prize if they win. Scratch-and-win offers will provide another chance for consumers to win instant prizes.

MoCIIP also outlined the process for businesses to participate in the campaign. Commercial establishments must submit a request letter along with a list of the products or services they plan to include in the campaign. The request should be sent via email to the ministry at [email protected]. Once the request is received, the ministry will review it and provide a response with approval. A copy of the approval will be forwarded to Consumer Protection Authority for further processing. Once approval is granted, businesses can proceed with offering discounts and promotions during the campaign period.

The ministry is inviting all commercial establishments in the sultanate to actively participate in the national campaign and ensuring the celebrations are a grand success.