Muscat – In its efforts to facilitate innovation and driving digital transformation, Ministry of Transport, Communications and Information Technology (MTCIT) has launched a campaign called ‘Digital Transformation: A New Reality’ under its Government Digital Transformation Programme – Tahawul.

The initiative highlights the extensive range of digital services provided by government entities, emphasising their role in improving efficiency, enhancing public services and elevating the quality of life for citizens and residents.

Running for a month and a half, the campaign seeks to deepen public understanding of digital transformation while building trust by showcasing key achievements and successes. It aims to demonstrate the convenience and efficiency of digital solutions, encouraging adoption of these as the primary channel for accessing government services and enhancing user satisfaction.

The campaign underscores the transformative potential of digital platforms in simplifying government procedures, improving productivity and boosting efficiency. For businesses, the shift to digital offers numerous benefits, including increased agility, better planning and cost savings by reducing reliance on traditional paper-based processes. The convenience of remote transactions is also highlighted, showcasing how these save time and effort by eliminating the need for physical visits.

Aligned with the goals of Oman Vision 2040, the campaign seeks to promote public awareness on advanced digital technologies and encourage adoption of these across society. Tahawul will leverage a variety of platforms to market the campaign, including social media, traditional and modern media outlets, and billboard advertisements.

The ‘Digital Transformation: A New Reality’ campaign underscores Tahawul’s commitment to fostering a culture of innovation and accelerating progress across all sectors. Future campaigns will continue to spotlight other digital services offered by government entities, reaffirming the centrality of digital transformation as a cornerstone of Oman’s sustainable development journey.