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BMW Group Middle East head’s first official visit to BMW Oman

6 Jun 2024

Muscat – Al Jenaibi International Automobiles, the official importer of BMW Group vehicles in Oman, welcomed the new Managing Director of BMW Group Middle East, Karim-Christian Haririan, on his first official visit to Oman since assuming his role.

The tour provided an opportunity for Haririan to witness firsthand the robust operations and customer-centric services that have been the cornerstone of the premium automotive brand’s success in Oman. During his visit, Haririan conducted an extensive walkaround of the showroom and facilities Rachid Zamani, Managing Director of Al Jenaibi International Automobiles, and Dennis Obermeier, Regional Sales Manager for BMW Group Middle East.

Zamani commented: “We are thrilled to welcome Karim-Christian Haririan to Oman for a visit to the heart of our retail and service operations, in Muscat. With his vast experience and proven track record within the BMW Group, we look forward to working closely with Karim-Christian to continue delivering exceptional experiences to our customers and push for market growth. This visit aligns perfectly with our long-term vision for BMW Oman”.

Reflecting on his visit, Haririan stated: “I was delighted to visit BMW Oman and witness the dedication and enthusiasm of Al Jenaibi International Automobiles. This much-anticipated first visit has given me an exciting glimpse into Oman’s dynamic automobile scene and market requirements. I am excited about the opportunities ahead and confident that, together, we will achieve new successes for BMW in Oman. Additionally, I am proud to announce that BMW Oman was awarded Balance Scorecard Champion for 2023 at the BMW Group Middle East Importer Awards this year. Al Jenaibi International Automobiles looks on track to repeat this milestone in the future, ensuring continued excellence and innovation in their operations and service. I look forward to seeing the ongoing growth and innovation in this vibrant market.”

This visit marks a promising milestone for the BMW brand in Oman, alongside the wider region, with Haririan’s leadership anticipated to drive the brand to new heights, building on its legacy of excellence and innovation.

For more information on the award-winning importer, please visit Al Jenaibi International Automobiles, or visit the website at bmw-oman.com/

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