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Five-star Glory, Global Acclaim, Chery Tiggo 7 Family Shows Safety Technology Leadership

4 Apr 2024

Muscat – In today’s automotive market, vehicle safety has become a crucial standard for consumers when choosing cars. This drives automotive companies to continuously innovate, aiming to provide a safer and more reliable driving experience. The Tiggo 7 family, with its cutting-edge safety technology and user-centered design philosophy, has demonstrated outstanding safety performance globally, comprehensively safeguarding user driving safety.

The Tiggo 7 Pro, as the flagship model in the Tiggo 7 family, was honoured with a “five-star safety” rating in December 2023 through rigorous testing by a renowned Australian automotive safety rating organization. In the crash test results, the Tiggo 7 Pro scored 88% in adult occupant protection, 72% in pedestrian, cyclist, and motorcycle user protection, and 86% in safety assistance, ultimately receiving the highest five-star safety rating.

Additionally, the Tiggo 7 Pro is equipped with safety assistance systems such as AEB (Autonomous Emergency Braking), LKA (Lane Keep Assist), ELK (Emergency Lane Keep) within the LSS (Lane Support System), BSM (Blind Spot Monitoring), and SAS (Speed Assistance System) with a SLIF (Speed Limit Information Function) and iACC (intelligent Adaptive Cruise Control), among others. The five-star rating not only symbolizes the Tiggo 7 Pro’s high-level passive safety performance but also highlights the effectiveness of its advanced active safety technology and driving assistance systems. ANCAP CEO Carla Hoorweg stated, “2023 has been a record year for new car sales, and with the release of new ANCAP five-star safety ratings, we see mainstream and emerging brands expanding choices for safety-conscious consumers.”

Furthermore, the safety design details of the Tiggo 7 Pro reflect a thorough consideration for comprehensive passenger protection, ensuring that every journey is a safe and reliable one. For example, the model comes standard with the Bosch ESP 9.3 electronic stability control system, which, by precisely monitoring the vehicle’s dynamic state, can automatically adjust the vehicle’s posture in extreme driving conditions, effectively preventing loss of control and skidding and significantly enhancing driving safety. The electronic child safety lock is another crucial safety feature that allows the driver to control the status of the rear door lock from the driver’s seat, preventing children from accidentally opening the car door in the process of running and greatly enhancing the safety of children in the car.

Moreover, the Tiggo 7 Pro has made innovations in body structure design. By adopting high-strength steel and advanced body structure design, it effectively enhances the body’s rigidity and crash energy absorption capacity, maximizing the protection of occupants’ safety in the event of a crash.

The achievement of receiving the Australian “five-star safety” rating for the Tiggo 7 Pro is not only a high recognition of its safety performance but also an affirmation of Chery’s continuous innovation and pursuit of perfection in automotive safety technology. This accomplishment will further enhance consumer confidence in the safety performance of the Tiggo 7 family models while bringing more attention and recognition to the Tiggo brand in the global market.

The Tiggo 7 family’s new energy product, the Tiggo 7 Pro Plug-in Hybrid, is equally noteworthy in terms of safety configuration. This model is equipped with 14 ADAS (Advanced Driver Assistance Systems), significantly enhancing driving safety in complex traffic environments. For instance, during highway driving, ACC (Adaptive Cruise Control) can automatically adjust the vehicle speed, maintaining a safe distance from the preceding vehicle. Meanwhile, LKA (Lane Keep Assist) ensures the vehicles stay in the centre of the lane, preventing lane departure due to distraction or fatigue driving.

Additionally, the Tiggo 7 Pro Plug-in Hybrid is fitted with six airbags, providing comprehensive protection for passenger safety. In the event of a crash, these airbags effectively reduce the impact force on occupants, lowering the risk of injury.

With the “five-star safety” rating for the Tiggo 7 Pro and the advanced safety features of the Tiggo 7 Pro Plug-in Hybrid, the Tiggo 7 family demonstrates its leading position in safety technology in its class globally. Whether for daily city driving, busy highway travel, or navigating complex natural environments, the Tiggo 7 family offers comprehensive safety assurance, making every journey more secure and enjoyable.

Recently, Kantar and Google jointly released the 2023 Chinese Global Brand Builders Top 50. Chery is ranked as the best Chinese global brand builder in cars and 14th in the overall list and its brand power has achieved strong growth.

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