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Saudi firm T2 acquires Omani data analysis startup Promize

19 Mar 2024 Saudi firm T2 acquires Omani data analysis startup Promize

Riyadh, Saudi Arabia – Promize, an Omani company specialising in customer data analysis and multi-channel communication, has announced its acquisition by T2, a Saudi company leading in research, business development and digital transformation.

The acquisition agreement was signed by Saif al Issaie, Co-Founder and CEO of Promize, and Mamdouh al Aqeel, CEO of T2, in the presence of H E Dr Ali al Shidhani, Undersecretary for Communications and Information Technology in the Ministry of Transport, Communications and Information Technology, and an accompanying Omani delegation.

The signing took place during Oman’s participation in Leap 2024, a global tech conference held in Riyadh, from March 4 to 7.

On the occasion, Issaie stated, “The innovative technological solutions and exceptional technology built by Promize will accelerate T2’s expansion process, enabling it to serve a new segment of customers and meet their needs, focusing heavily on enhancing user experience in applications.”

Promize was founded in 2022 and has achieved significant success in the sector by building a sophisticated and competitive system distinguished by its exceptional capabilities to facilitate analysis and communication operations effectively.

On his part, Aqeel said, “Integration of Promize into our operations represents a turning point for T2, aligning with our mission to deliver exceptional value to our customers.”

T2 provides technological and software products and solutions to facilitate business for prominent government entities and private companies in Saudi Arabia, with revenues exceeding SAR600mn in 2023.

Commenting on the acquisition, H E Shidhani said, “With the maturity of the entrepreneurial environment in the sultanate and the growth of Omani startups, expanding into regional and global markets, we are pleased to see Omani companies’ success stories.”

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