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CPA initiates innovative campaign to boost Omani market standards

18 Dec 2023 CPA initiates innovative campaign to boost Omani market standards By OUR CORRESPONDENT

Muscat – In a move to enhance consumer satisfaction and stimulate the economy, Consumer Protection Authority (CPA) has launched an innovative initiative named ‘Consumer-Friendly Establishments’. 

The initiative aims to elevate service standards and foster a customer-centric approach in commercial centres across Oman, benefiting both Omani and expatriate consumers.

A CPA official informed that the initiative focuses on assessing commercial establishments on multiple aspects, including customer satisfaction, quality of services offered, and effectiveness in addressing customer feedback and complaints. 

Establishments scoring more than 80% of the set evaluation criteria will be recognised as ‘Consumer-Friendly Establishments’, receiving several benefits. 

The comprehensive evaluation report details performance metrics, areas of improvement, and a special pointer denoting their consumer-friendly status. Recognised establishments are also permitted to publicise their classification and leverage this acknowledgment for marketing purposes.

“The benefits extend to consumers as well, who will enjoy improved service levels, swift complaint resolution, enhanced shopping experiences, and incorporation of modern technologies at the establishments.”

Further underscoring CPA’s commitment to market fairness, the official highlighted the authority’s action plan to combat overpricing, particularly of non-taxed items. “Field teams have been deployed to inspect shops and commercial centres, ensuring compliance with legal standards. Violations are promptly addressed as per the law.”

Another noteworthy campaign initiated by CPA was one called ‘It is not possible to delay’. Launched on August 23, this two-month initiative focused on recalling faulty vehicles. The campaign aimed to fortify collaboration between government and private sectors to reduce traffic accidents caused by manufacturing defects and increase awareness of vehicle recall regulations under the Consumer Protection Law.

CPA’s efforts have resulted in significant financial recoveries for consumers, with the third quarter of 2022 seeing a total of RO567,132 recovered through the resolution of consumer complaints. This figure reflects the authority’s dedication to safeguarding consumer rights and enhancing the overall shopping experience in the sultanate, fostering a market environment where consumer interests are paramount.

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