The first jewellery shop owned by an Omani lady proprietor, flourishes with a team of designers that includes a number of young Omani women
In the heart of Muscat, a remarkable success story unfolds at the Mall of Oman… Akook Jewelries, a brand owned by Khadija al Dhabouni, is not just a jewellery shop, but a testament to Omani innovation and craftsmanship.
Founded in 2020, this brand aims to become a symbol of local excellence – offering unique, handcrafted jewellery that captures the essence of Oman and Omani culture, while looking to position itself with international brands, in terms of quality.
Akook Jewelries is a celebration of Omani culture and a testament to the dedication and passion of its founder as well as the talented team of Omani designers who have worked tirelessly to bring the brand to life.
As the first Omani woman to establish a jewellery shop in the Mall of Oman, Khadija al Dhabouni, founder and owner of Akook Jewelries, is not only an entrepreneur but a pioneer in her own right.
“Our journey began with a vision to create jewellery that resonates with the spirit of Oman. We’re not just selling jewellery but rather telling the story of our culture through precious stones and modern designs. We take pride in being a local brand that seeks to compete with international giants when it comes to quality, craftsmanship and authenticity. We believe that Akook Jewelries is more than a business – it is a labour of love, passion and a showcase of Omani ingenuity.”
Akook Jewelries has set itself apart from international brands by focusing on the unique and distinct characteristics of Omani design and craftsmanship. Their jewellery is created by Omani designers, a dedicated team of young women who infuse every piece with their passion and creativity.
This outlet emphasises the authenticity and unique identity of Omani culture, bringing together contemporary designs with a touch of Omani elements through their exquisite jewellery offerings.
One of the key aspects that distinguishes this brand is their commitment to using natural diamonds and pure gemstones, all with international certifications. This commitment to quality ensures that every piece of jewellery is not only stunning but also ethically sourced.
Moreover, Akook Jewelries proudly showcases the expertise of Omani craftsmanship by ensuring that 80% of their designs are implemented and supervised by Omanis. This contributes towards supporting local talent and reflects the dedication to preserving the culture and traditions of Oman.
The range of jewellery offered includes silver and 18k gold pieces, all of which can be customised to cater to individual tastes and preferences. Each piece is a work of art, made with love and reflecting the passion of the designers and artisans behind it.
Khadija adds, “Our aim is to expand our unique jewellery designs globally. We believe that the world needs to experience the elegance and craftsmanship that define our brand.”
Akook Jewelries brings the beauty of Oman through exquisite jewellery. Through its success story, the brand seeks to inspire and captivate jewellery enthusiasts within the local market and eventually across the globe.