Muscat – Asyad Express, a subsidiary of Oman’s integrated logistics service provider Asyad Group, has entered into an agreement with Evri, the UK’s largest dedicated parcel delivery company.

This strategic alliance is set to ‘revolutionise’ e-commerce and e-fulfillment logistics in the Middle East, Asyad Express said in a press statement.

The agreement was signed during Bloomberg’s high-level business event, ‘Foreign Direct Investment: Scaling New Heights,’ which focused on Oman’s prospects for foreign direct investment as a rising regional hub.

The partnership between Asyad Express and Evri aims to attract major e-commerce players from the UK, Europe, the US, and China to Oman and the region. They will have a unique opportunity to leverage Asyad Express’ extensive network and world-class infrastructure, supported by Asyad Group’s advanced integrated logistics ecosystem.

Shaikh Ibrahim al Hosni, acting CEO of Oman Post and Asyad Express, said, “Our collaboration with Evri demonstrates our commitment to positioning Oman as a prominent e-commerce hub in the Middle East. Partnering with a distinguished global industry player like Evri solidifies our presence in vital e-commerce markets such as the UK, the US, and China, establishing Asyad Express as the preferred logistics partner in the region. We believe this strategic partnership has the potential to drive sustainable economic growth in Oman and the Middle East.”

“In line with Asyad Express’ commitment to ensuring customer satisfaction, this strategic alliance will also offer international customer service support, catering to local languages and delivering high-quality assistance to clients,” Hosni added.

Jason Ashbrook, vice president of commercial operations at Asyad Express, said, “Under this partnership, we will collaboratively build a comprehensive e-commerce logistics ecosystem that fully integrates our services, creating a robust e-commerce gateway for Evri’s clients. This positions Oman as Evri’s exclusive e-commerce fulfillment hub in the Middle East.”

“Asyad Express and Evri will also develop an international outbound product that utilises Evri’s network, providing Omani SMEs with a platform to market and sell their products globally,” he added.

Ed Ayyad, director of international operations at Evri, expressed enthusiasm about the potential of this alliance. He said, “We are immensely excited about the potential of this newly formed alliance. By joining forces with Asyad Express, we are well-positioned to offer a superior e-commerce solution that caters to the unique needs of the Middle Eastern market. Together, we will create a seamless and efficient e-commerce ecosystem that fuels growth and empowers businesses across the region, as well as from the UK and European markets where existing Evri customers are looking to enter one of the fastest-growing e-commerce markets.”

Through this strategic alliance, Evri and Asyad Express aim to combine their industry-leading capabilities, innovative technologies, and deep market knowledge to optimiae the e-commerce landscape in the Middle East.

“By focusing on customer-centric solutions, streamlined logistics, and a commitment to excellence, we are confident that this partnership will redefine the e-commerce experience in the region,” Ayyad added.

With this latest partnership and future expansion plans, Asyad Express continues to fulfill Asyad Group’s strategy to enhance Oman’s e-commerce capabilities in key global markets. This highlights the sultanate’s growing potential as an e-commerce hub and attracts international brands seeking to expand their services in the region and beyond.