Muscat – As part of the forthcoming Onam festivities, KM Trading will have two events during the start of the popular Kerela festival. One of the sultanate’s leading hypermarket group KM Trading is also launching a campaign called ‘This Onam with KM Trading’ to coincide with the South India festival of harvest.

The two contests for the nine-long campaign: Sing-and-Win and Payasam Fest will be held on August 31 at the KM Hypermarket Al Khuwair.

Candidates interested (15 to 25 years of age) to feature in Sing-and-Win has to send a 30-second to 40- second voice or video clip to the WhasApp number 78184300 as the initial round. Finally 12 best will be selected who will have the platform and opportunity to sing on August 31. Languages can be Hindi, Tamil, Malayalam and Arabic.

Candidate those who are interested to participate in the Payasam Fest has to WhatsApp their recipe to 78589600. Three prominent culinary experts including a Malayali chef will decide the verdict and chose 30 best. Attractive prizes will be awarded to the top three winners of the event.

Speaking during a press-conference at the City Seasons Hotel on Monday, an official from the hypermarket said, “This is one of the unique events to engage people in our event. Onam holds a very special place for all of us and we are oberving it away from home in a new manner. After the judging, the public will also have an opportunity to taste the sweet payasam as well.”

The management representatives also informed that attractive promotions and offers will also be included as part of the campaign.