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JCDecaux Oman unveils cutting-edge digital advertising screen at Muscat International Airport

14 Aug 2023

JCDecaux Oman, the leading out of home advertising company, has recently unveiled state-of-the-art digital advertising screen at Muscat International Airport, showcasing the pinnacle of digital screen technology. This captivating 3D content capable screen is designed to engage all arriving passengers to Oman, irrespective of their destination or travel class.

This milestone represents yet another step in the company’s journey, adding to its diverse advertising solutions offered in airports and reaffirming its commitment to innovation in advertising. Powered by advanced technology, this screen delivers seamless displays of high-quality content, offering advertisers a unique platform to promote their brands and capture the attention of passengers from all segments throughout the day, including first-class, business, and economy travelers on both domestic and international flights.

Notably, JCDecaux’s commitment to sustainable development shines through in this project, as the screen’s electrical consumption is covered by green energy sources. This eco-friendly approach aligns with Oman’s efforts towards carbon neutrality, underscoring the company’s responsible advertising campaigns that resonate with the aspirations of society.

Bechir Chehab, the Managing Director of JCDecaux Oman, expressed immense pride in the strategic partnership with Oman Airport, which enabled the demonstration of a seamless execution, providing a unique passenger experience that combines technology, digital solutions, and sustainability. Positioned at the last custom checkpoint, this iconic digital screen not only serves as a digital advertising signage but also integrates harmoniously with the airport’s architecture, preserving its traditional aspect. The Screen “Premium Edge” allows advertisers to deliver their messages boldly and disruptively, leveraging the latest technology, including 3D and real-time dynamic content. Moreover, it meets the group’s sustainability requirements, reducing consumption and the carbon footprint, aligning with Oman Airports’ initiatives and Oman’s 2040 Visions.

Bechir Chehab extends JCDecaux Oman’s gratitude to their partners at Oman Airports for their continuous support and fruitful collaboration, instrumental in realizing this ambitious project. Special recognition goes to our technical team for completing the implementation while preserving the highest standard of Health, Safety, and Environment (HSE) without disrupting passenger flow.

With the launch of this new screen at the airport, JCDecaux Oman looks forward to embarking on a new era of working with advertisers to provide a unique and exceptional experience for passengers at Muscat International Airport. By combining advanced technology, sustainability, and strategic placement, this project sets a new standard for innovative and responsible advertising practices in the Sultanate of Oman.

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