Muscat – National Finance, a leading financing and leasing company, unveiled its new brand identity as part of a re-branding exercise at a high-profile event held at W Muscat on Monday. The new logo reflects the company’s unmatched strengths and fresh identity as part of its efforts to stay at the forefront of the industry.

Speaking at the event, Tariq al Farsi, CEO of National Finance, said, “Our renewed sense of purpose across the company embraces change and progress. This year marks a significant milestone for National Finance. A new National Finance, while staying true to our tradition of being fast, easy and flexible, represents our vision for the future, as we continue to improve and grow.”

According to Farsi, at the centre of everything National Finance does is its unwavering commitment to its customers, employees and partners. “With our new branding, we are taking the entire look and feel of our brand to the next level. The company is evolving and we view this as the perfect opportunity to enhance our brand position in the market.”

Operating in Oman for over three decades, National Finance has earned the trust of thousands of customers across the sultanate. It offers tailor-made products through its network of 21 branches, which allows it to meet the various needs of a changing market. The company’s mission is to deliver the right financial solutions on time, and exceed customer expectations through partnership and continuous improvement.

“The young population of Oman is increasing at a rapid pace and National Finance recognises the need to cater to their financial needs. As such, National Finance aims to provide innovative financial products and services that are customised to meet the specific requirements of the younger generation. The second key focus area going forward is technology,” Farsi added.