Muscat – Areej Vegetable Oils and Derivatives (AVOD) – Oman’s Most Trusted Brand –received a rousing response from visitors and trade partners at Gulfood 2023 being held in Dubai from Feb 20-24 this year.

Gulfood is the region’s largest annual food and beverage exhibition that hosts more than 5000 exhibitors from across 125 countries, making it the ideal platform to explore new business opportunities and increase brand visibility.

AVOD – as part of its transformative growth strategy – has been a part of Gulfood for xxx years and has continued to extend its portfolio and introduce new and innovative product offerings with each passing year.

This year, apart from its existing stellar and popular line-up of high-quality Trans Fat Free Cooking oils, Non-Hydrogenated Margarines, Vegetable Ghee, Fats and Mayonnaise, AVOD is showcasing its newly launched Minara Canola oil and Minara corn oil. Minara is AVOD’s flagship range includes successful sunflower oil, and olive oil line up in its fold.

As is true of each product from the AVOD portfolio, both Minara Canola oil and Minara Corn oil come loaded with natural goodness, and health that is underpinned by the heritage brand’s cornerstone ‘Eat Right, Live Well’ philosophy.

AVOD is also showcasing non-hydrogenated specialty fats and sheet margarine, which are ideal for use in baked goods and confectionery products. These products were developed to meet the specific needs of bakers and chefs, and they offer excellent consistency, texture, and taste.

Mr Pradel Jacques – President East of Kraft Heinz, along with other KH senior officials from the company visited AVOD’s stand at the Omani Pavilion and lauded the brand for being at the forefront of transformation through innovation in the regional and food and beverage sector.

They were impressed by AVOD’s commitment to innovation and quality, and they praised the company’s efforts to develop healthier and more sustainable products.

He said, “As proud partners of AVOD, it always gives us great pleasure to support and appreciate the company’s commitment to innovation and quality and more importantly its growth strategy that puts consumers and their wellbeing ahead of everything else.”

Eng. Salem bin Nasser Al Bortmany, CEO – AVOD , who was also present to receive the guests at AVOD’s stand, said, “We are humbled and honoured to have received such a tremendous response from our partners and visitors alike.

“Platforms such as Gulfood are the perfect avenue for AVOD to not just increase our visibility and trade, but also to showcase our standing as a leading Omani brand that offers innovative, sustainable, and healthy products.”

He added, “Our success as a heritage brand with over thirty years of expertise and experience is fuelled by our unwavering commitment to transforming along with our consumers. We have always walked with our consumers in all stages of their lives, and we continue to endeavour to do so by creating products that are not just value for money but also focused on building healthier and happier individuals and communities.”

AVOD has the distinction of being one of the oldest organisations that specialises in refining, processing, packaging and distribution of high-quality Trans Fat Free Cooking oils, Non-Hydrogenated Margarines, Vegetable Ghee, Fats and Mayonnaise.

The Modern Hygienic Plant is upgraded constantly with state-of-the-art technology thus allowing AVOD to meet international standards and offer only top-quality products to their wide customer base in Oman, the region, and the world markets.

Not only are all AVOD Ghee and Margarine products non-hydrogenated and go through a heart-friendly process called interesterification, but also it is the first company in Oman to fortify and enrich its top quality cooking oils with vitamins A & D, making all its products, the perfect balance of health and quality.

Built on consumer and health focused transformative policies, AVOD is amongst the 20 largest public limited companies in the country and enjoys a substantial market share in Oman and its current exports are more than 75 per cent of its total business. All the products are marketed in the GCC as well as other 30 export countries through a selected professional distributors.