Muscat – Oman and a leading Saudi Arabian travel platform have signed a partnership agreement to boost leisure tourism to Oman from Saudi Arabia, Kuwait and the United Arab Emirates.
Almosafer and Visit Oman signed the agreement at World Travel Market in London on Tuesday.
Under the partnership, Almosafer’s consumer business will run a 360 marketing campaign throughout 2023 to promote Oman to the travel platform’s customer base in Saudi Arabia, Kuwait and the UAE. The campaign aims to increase awareness on Oman as a tourist destination, highlighting the many attractions available in the sultanate.
Oman is a fast-growing destination for Almosafer’s consumer business, with hotel bookings increasing exponentially in 2022.
Between January and October 2022, there was a steep increase in bookings compared to the same period last year. Hotel bookings from Saudi Arabia increased 370 per cent and from the UAE by 432 per cent in the said period compared to 2021, while bookings from Kuwait increased an astounding 1,070 per cent.
Muzammil Ahussain, Executive Vice-President of Almosafer, said, “Oman is becoming increasingly popular for travellers in the Middle East. We are excited to be working together with Visit Oman to showcase the country’s stunning natural beauty and its wider tourism offering to our customers across the GCC. With Almosafer’s revolutionary omni-channel approach and extensive consumer base, we are well placed to boost tourism to Oman and capitalise on this growing interest from travellers.”
About the agreement, Shabib al Maamari, Managing Director of Visit Oman, said, “As one of the region’s leading travel brands, a partnership with Almosafer represents a valuable marketing opportunity for Oman. We are looking forward to expanding Oman’s visibility across regional source markets with this extensive campaign for 2023. The signing of this agreement reinforces the aim to increase awareness and promote tourism in Oman, attracting visitors by showcasing the sultanate’s full potential as an all year-round holiday destination.”
Almosafer will utilise its omni-channel approach to deliver the message across all customer touchpoints, including its successful Youtube video series – ‘Travel is Happiness’ – and via multiple online and offline marketing channels. The campaign will further include a B2B element through Testahel, Almosafer’s corporate benefits programme, where corporates will be able to engage with the destination through exclusive discounts.