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Bahwan International, TVS Motor ink deal

24 Oct 2021

Muscat – Bahwan International Group has partnered with Indian multinational automotive company TVS Motor Company, a reputed two-wheeler and three-wheeler manufacturer, for a distribution deal in Iraq.

A signing ceremony was held on Sunday between Sheikh Ahmed Bahwan, chairman of Bahwan International Group, and Sudarshan Venu, joint MD of TVS Motor Company.

Through a tri-party deal arrangement, ARATA International will be the new distributor for TVS Motor in Iraq. Based on this partnership, the groups will also explore other avenues of cooperation in Oman and India.

ARATA International and its channel partners plan to operate more than 30 dealerships for TVS Motor. The dealerships will include state-of-the-art 3S facilities in all the major cities of Iraq with after-sales service and spare parts support in tier-two cities to expand the TVS presence in Iraq.

A subsidiary of Bahwan International Group, ARATA International is registered in the UAE with a strong presence in the MENA region. TVS Motor ranks among the top five two-wheeler companies globally with a presence in over 70 countries across Africa, South East Asia, the Indian Sub-Continent, Latin America and the Middle East.

Speaking at signing ceremony, Abdullah Bahwan, executive director of Bahwan International Group, said, “We are happy to join hands with a multinational brand like TVS Motor. This partnership will be instrumental in bringing a wide range of mobility solutions and will cater to the requirements of a broad range of customer segments in the country. The quality prowess of TVS Motor combined with our strong understanding of the market will definitely create an impact in the mobility space in Iraq.”

Also speaking on the occasion, Venu said, “We are delighted to partner with a reputed group like Bahwan International to strengthen our presence in the MENA region. ARATA International comes with rich experience, deep understanding and vast industry knowledge. Iraq is an important market for us, and ARATA International’s extensive distribution network, along with our shared ethos and values, makes them the ideal strategic partner. This association with them is a significant step towards further expanding and bolstering TVS Motor’s market presence in Iraq.”

TVS Motor’s product portfolio available in Iraq includes two-wheelers and three-
wheelers.

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