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E-platform Sindbaad takes local firms to foreign markets

3 Aug 2021

Following the outbreak of the COVID-19 pandemic, e-commerce has gained momentum in the country. This development is also in line with Oman Vision 2040 to promote digital economy.

Realising the demand, a new Omani homegrown marketplace ‘Sindbaad’ ( was launched in the beginning of 2021. Sindbaad is the region’s first B2C and B2B e-commerce platform, an all-in-one website for personal and business needs. 

Consumers can choose from over 100 choicest local and international brands in fashion, electronics, essentials and more. Businesses can also connect with other businesses across the MENA region to buy/sell products in large quantities, negotiate prices and finalise contracts.

Sindbaad is paving the way for Omani business entities to enter international markets. “In Oman, we have exceptional treasures and talent. We truly have the power to be a leading market in the Middle East where businesses can thrive and have a well-deserved opportunity to showcase their products to the world,” said Sheikh Ghalib al Naamani, chairman of Sindbaad. 

Sindbaad enables businesses to transform the way they market, sell, operate and improve efficiency. It provides the technology infrastructure and marketing reach to help merchants, brands, retailers and other businesses to leverage the power of new technology to engage with their users and customers.

According to Shoaeb Kasmani, founder and managing director, Sindbaad as a marketplace is an ecosystem that is unique, energetic and innovative. “It connects consumers, enables businesses to be profitable and creates employment opportunities. In just a few months since launch, we have acquired numerous local and international brands in a broad range of categories providing a wholesome personal shopping experience for customers and providing the ultimate business-to-business experience for companies across Oman.”

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