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World Breastfeeding Week activities begin

1 Aug 2021

Together with the rest of the world, the Sultanate of Oman has started observing the World Breastfeeding Week that began on Sunday.

In a statement issued on the occasion, the Ministry of Health (MoH) underlined the importance of breastfeeding, which it says ‘provides the optimal nutrition for babies’ and that ‘it has a lots of benefits for infants’ physical and mental health lasting right into adulthood, as well for the mothers’ physical health’. 

‘Mother’s milk has the right amount of nutrients, is easily digested, and is readily available,’ the ministry pointed out.

Therefore, the MoH said that the World Breastfeeding Week (WBW) had started to be celebrated globally from August 1-7 for raising awareness and taking actions on themes related to breastfeeding.

The WBW theme for this year is ‘Protect breastfeeding: a shared responsibility’, which will focus on how breastfeeding contributes to the survival. 

Oman introduced the Omani Code for Marketing Breast Milk Substitutes in 1998 to protect breastfeeding. 

The Nutrition Department later updated the code, and it was issued by the Ministry of Commerce, Industry, and Investment Promotion on 5/20/2021 and was named ‘Omani Standard Specification for Regulating Classified Products for Infants and Young Children’ to stop inappropriate marketing of breast milk substitutes.

 

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