Friday, September 24
12:13 PM

Raysut eyes EU markets, plans to boost production

17 May 2021

Oman’s largest cement producer Raysut Cement Company is gearing up to begin exports to the European Union (EU) countries as the company plans to boost its production capacity from 6mn metric tonnes at present to 10mn metric tonnes next year.

In a significant endorsement that will support exports to the EU markets, Raysut Cement has received CE and NF certifications, two stringent global quality norms validating the company’s adherence to EU standards in cement production.

The Muscat Stock Exchange-listed Raysut Cement in a press statement said these certifications come at a time when it is expanding exports to newer global markets. Currently, 50 per cent of the company’s output is exported to East Africa, India, Maldives, South Africa, and Indian Ocean islands.

The CE (ConformitéEuropéenne) mark, formerly EC mark, is mandatory for selling certain products in the European Economic Area since 1985.

The NF mark from AFNOR certification entity is a French compliance norm that ensures product safety, quality, usage ability and performance.

“We consider CE and NF certifications as a testimony to our commitment to constantly improve product quality and processes in line with rigorous global safety, quality and environmental regulations,” Raysut Cement’s group CEO Joey Ghose said.

‘The certifications fit into our export strategy for newer geographies as the CE mark that endorses compliance with EU’s health, safety and green regulations allows us to market our products in Iceland, Liechtenstein and Norway,” he said.

Raysut Cement has a current output of 6mn metric tonnes of cement, slated to increase to 10mn metric tonnes by 2022, and later to 22mn tonnes. Ghose said the COVID-19 pandemic has thrown a major challenge to the business, but the company was facing it successfully with no change in leadership or vision.

Winning the certifications also coincided with Raysut Cement clinching a new export order from the Reunion Islands in the western Indian Ocean, and an annual contract has already been signed with Enterprise Audemard Group of the French island to ship 8,000 metric tonnes of cement every month. 

The first shipment has been received by the party, the company said.

Raysut Cement said it is also looking at setting up a grinding unit in Madagascar to leverage the 7-8 per cent year-on-year growth in that country’s market.

Recently, Raysut Cement also won certifications from other parts of the world boosting its export scope. 

These are from BIS (Bureau of Indian Standards), enabling it to stabilise its presence in India, and from SABPS (South African All Brothers Products and Systems) to help the company leverage the South African market.

Salim bin Ahmed al Ibrahim, acting deputy group CEO of 

Raysut Cement said, “The cement now produced at Raysut Cement’s Salalah plant has accomplished the strictest environmental criterion of Hexavalent Chromium (Cr6+) content of less than two parts per million. The NF certification also opens up new market opportunities and we are now introducing a superior quality cement brand to the French colonies in the Indian Ocean Reunion Islands.”

© 2021 Apex Press and Publishing. All Rights Reserved.