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Oman’s Saba named co-chair of APACD Gulf Chapter

28 Apr 2021

The Asia-Pacific Association of Communication Directors (APACD) has launched its Gulf Chapter, led by co-chairs Alex Malouf and Oman’s Saba al Busaidi.

Like APACD’s other local chapters in Australia, Hong Kong, India and Singapore, the Gulf Chapter will serve to drive the organisation’s grassroots efforts, facilitating insights, meetings and group activities.

“There’s so much good communication work being done across the region,” said Saba, co-founder of Viral Oman and a senior comms professional for one of Oman’s leading telcos. “I’m excited about being part of the founding team that will bring APACD to the Gulf, so that we can share these best practices with communicators in and across the region.”

“I’ve been impressed by how APACD has both given a platform for Asia’s communicators to network and become the hub for sharing the very best communication ideas from throughout Asia. I’m excited about how much we can both learn from and share with our colleagues throughout Asia,” said Malouf.

Malouf is a marketing communications executive who has spent the last 18 years in the Middle East. He has lived across the region, in Saudi Arabia, Bahrain, Lebanon, Jordan, Syria and the United Arab Emirates. 

Saba is the head of Corporate Affairs at Omantel. 

Prior to this, Saba led communications at the sultanate’s tourism vehicle that was responsible for growing the country’s tourism industry. Saba started her career as a civil engineer working with internationally renowned entities such as Atkins and Faithful & Gould. She then followed her passion in the field of social media and was voted as one of the youngest entrepreneurs in the sultanate.

She was awarded the Omani Women’s Excellence award in the field of technology in 2014.


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