In line with its leading role in Corporate Social Responsibility (CSR), Bank Muscat has started the eighth edition of its annual Tadhamun programme.
The programme is currently distributing 1,150 tablets and laptops to school and university students from low-income families. The distribution of the devices is being organised in cooperation with Walis’ offices and charity organisations across different governorates of the sultanate, and reflects the bank’s strong partnership with the community.
Speaking on the occasion, Talib Saif al Makhmari, manager, Community & Media Relations, Bank Muscat, said, “The sustainability and CSR strategy pursued by Bank Muscat is focused on bringing long-term benefits to the community and the nation. Bank Muscat is proud to partner with the Government of Oman to develop Omani human resources and empower the youth.
This is in keeping with our vital role in Public-Private Partnership and should also be seen in the context of the new challenges brought about by the global COVID-19 pandemic.
“We hope that deserving families across the sultanate will benefit from this initiative to make education easily accessible at home using the latest technology.”
Since its inception in 2013, Tadhamun has assisted over 1,300 social welfare families. All Tadhamun activities are carried out after taking extra measures for the safety of all participants. Bank Muscat has been a pioneer of CSR activities in the country. Its long-running programmes are benefiting communities across all governorates of Oman.
In 2020, Bank Muscat was felicitated by the Ministry of Social Development for its role in supporting people with disabilities.
It was also honoured for its CSR, Sustainability and Community Service at the Fourth Oman Forum for Partnership and Social Responsibility in 2020. The bank has more than ten CSR programmes, including Tadhamun, Jesr Al Mustaqbal, Green Sports, Meethaq Little Investor, Al Wathbah Academy, Maliyat financial literacy programme and Irshad financial coaching, amongst others.
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