Celebrating Oman Environment Day, Omran Group, sultanate’s executive arm for tourism development, recently organised an environmental campaign to clean Ras al Jinz beach.
Under the slogan ‘Together we protect our environment’, the clean-up was held in collaboration with Ras al Jinz Turtle Reserve, one of the group’s eco-tourism destinations. Over 80 volunteers participated in the initiative.
The campaign was organised in collaboration with volunteers from the Omran Group and Ras al Jinz Turtle Reserve, and in coordination with the Environment Authority and the Municipality of Sur. The event was also supported by Oman Holding Company for Environment Services (be’ah) as well as individuals from the local community and a number of social media influencers.
The participants collected more than 250kg of various waste over a stretch of 2km of Ras al Jinz beach in a period of three hours. The campaign included a series of awareness activities, including a tour of the Turtle Scientific Centre and an awareness dialogue on the impact of single-use plastic on the environment.
The campaign fell under the ‘Be’atee’ programme, which is a new corporate social responsibility (CSR) programme devised by Omran, that will launch a series of initiatives aimed at encouraging responsible tourism practices, preserving the environment, and promoting environmental awareness. The group plans to constantly organise these initiatives nearby its tourist destinations, hospitality assets and investments, in line with the commitment to implement its sustainability framework, which is based on four main pillars: economy, society, environment, and cultural heritage.
“We are pleased to launch the first initiative of the ‘Be’atee’ programme at Ras al Jinz Turtle Reserve to coincide with the sultanate’s celebration of Oman Environment Day. This reflects Omran’s commitment to sustainable tourism and corporate social responsibility,” said Jamal bin Mohammed al Masrouri, director of corporate affairs at Omran Group.
“Building on the success of this campaign in Ras al Jinz Reserve, Omran will implement a series of initiatives and campaigns aimed at raising environmental awareness and promoting entrepreneurial spirit towards the protection of nature. We also take this moment to show our gratitude to the participating institutions and individuals who made this initiative a great success,” he added.
Nasser al Ghailani, general manager of Ras al Jinz Turtle Reserve, said, “Choosing Ras al Jinz beach to launch the ‘Be’atee’ programme indicates the importance of protecting the marine environment from waste that endanger turtles and marine life. It is well known that Ras al Jinz beach witnesses a wide range of turtles and they can be protected only when communities come together. We thank Omran Group and all the participants for organising this noble initiative.”
Ras al Jinz Turtle Reserve is one of the most prominent tourist attractions in the sultanate, as it is located in the niyabat of Ras al Hadd, the first spot of sunrise in the Arab world. The reserve attracts the endangered species of green turtles, and boasts a pristine geographical nature, which offers a unique visitor experience that adheres to responsible and sustainable tourism practices. The reserve enhances the visitors’ tourism experience through a range of hospitality facilities, consisting of 19 rooms and 15 eco-friendly tents. In addition to a state-of-the-art Turtle Visitor Centrethat is dedicated to educate visitors about the sea turtle’s lifecycle and the archaeological findings at Ras al Jinz area.
The reserve provides a pedestal point for recreational vehicles (RV) that includes 110-120V power outlet, water supply and waste services. The RV points where recently launched by Omran Group in three of its hospitality assets, as part of ‘Tanfeedh’ unit initiatives for thetourism sector, supervised by the Ministry of Heritage and Tourism.