To boost the local food industry, the Industrial Innovation Centre has signed an agreement with an Omani startup, called Peno, to set up a unit to produce nut butter.
Nasra Amor Sulaiman al Yazidi, founder of Peno, said she got the idea to start the business after the birth of her first child four years ago.
“I started searching for healthy and suitable food for my son and during the search, I found a way to make peanut butter at home and produce it commercially,” she said.
The Industrial Innovation Centre initially helped the startup by providing necessary advice and direction. A financing pact has now been inked as part of the centre’s commitment to develop the food sector in Oman, which Nasra emphasised, provides a great service to the country and its economy.
Talking about her product Nasra said, “We choose the best types of nuts. We produce natural and healthy butter free of oils, sweeteners and sugar, which is safe for you and your family. Peno is the perfect choice of natural butter.”
Nasra said Peno butter meets the requirements of those keen on healthy living.
“We hope it will contribute to spreading awareness on healthy eating. The demand for natural and healthy food is increasing in the sultanate. Many of the hypermarkets have special sections for health food.
“Peno butter has come a long way to reach the current product quality and gain customers’ satisfaction and trust. We have diversified from one product to six delicious and premium products.”
Recalling the initial days of Peno, Nasra said she and her husband stayed up late and took turns to take care of their children. “There were a lot of challenges in production, marketing and project management. We are able to overcome these by facing them together. My family supported and stood by me all the way. We have built a brand that we are proud of.”