As part of Oman’s celebrations of the 50th National Day of the Renaissance and in line with the ongoing month-long ‘Made in Oman’ campaign, Omani Products Exhibition was inaugurated at Qurm City Centre on Wednesday.

The event was held under the auspices of Hilal bin Hamad al Hasani, CEO of the Public Establishment for Industrial Estates – Madayn. The Made in Oman campaign aims at highlighting and promoting Omani products through commercial centres across all governorates in the sultanate. The campaign encourages consumers to choose locally manufactured products, and emphasises on the significance of buying Omani products and its contribution to the national economy.

Hasani affirmed that promoting Omani products in such platforms plays a key role in increasing the awareness of these products, which eventually reflects positively on the national economy. He stated that the Ministry of Commerce, Industry and Investment Promotion, Madayn, Oman Chamber of Commerce and Industry, in addition to a number of key bodies, are unifying efforts to spread awareness on the importance of supporting  Omani products among various segments of the society.

“Through the ongoing cooperation with the major commercial stores in the country, Omani products are not only showcased at the local level, but also at external markets,” Hasani said.

“Madayn offers logistics and service support to Omani factories within our industrial cities by  providing an environment conducive for their production processes. This eventually enhances their marketability and increases the export prospects of their products.”