Tourism activities in the sultanate have resumed in conjunction with the measures taken to ease restrictions on many economic activities.
Hafidh bin Mahfoudh al Hadhrami, asset manager at Omran Group, said that the group’s hotels have taken all precautionary measures related to coronavirus (COVID-19) to ensure the safety of guests and workers in hotel facilities.
In a statement to Oman News Agency (ONA), he pointed out that the Omran Group – the government’s executive arm responsible for the development of tourism in Oman – has launched a new version of its tourism campaign, ‘Within Oman’.
The campaign aims to stimulate local tourism by encouraging citizens and residents to stay in the group’s hotel and resorts in various governorates of the sultanate. The campaign coincides with the measures taken by the sultanate to mitigate the negative effects of the suspension of many tourism activities during the COVID-19 pandemic. Thirteen hotels and resorts are participating in the campaign, divided into three main accommodation packages: Enjoy, Chill and Relax. The offers will continue until the end of October.
The packages include free accommodation for two children under the age of 12, and include breakfast, in addition to exclusive offers for a set of entertainment activities and tours to add an enjoyable tourist experience.
Hadhrami explained that the group has invested all efforts and energies to attract the interest of local tourists, including individuals, friends and families, by highlighting the unique experiences that can be enjoyed when booking at various hotels and resorts, in addition to marketing tourist destinations close to these hotels, whether natural, heritage or cultural.
Hadhrami expects that the campaign would receive a great response – from citizens and residents, and individuals and families – to take advantage of the exclusive and distinct offers, especially after the resumption of hotel facilities at a time when many are looking forward to a vacation and a unique experience in the sultanate.
The timing of the campaign coincides with the resumption of activities in various sectors in order to accelerate recovery and promote return to a normal course, as well as the desire to maximise contribution to the GDP.
The campaign is an opportunity to attract and encourage local tourism and urge the target audience to explore the
sultanate’s diversity through the experiences provided in all participating hotels and resorts.
On his part, Qais bin Zahir al Hosani, Omran vice president for Government and Corporate Affairs, said, “We look forward to the campaign ‘Within Oman’ achieving its objectives to stimulate local tourism activities in the sultanate. We commend the efforts of the Ministry of Heritage and Tourism and our partners in the sector in advancing tourism development and promoting various tourism activities in the country.
“These efforts have a pivotal role in the recovery of the sector and stimulating tourism growth in the various vital tourism sites in the sultanate.”