The International Coaching Federation (ICF) has announced that it will hold the fourth annual Middle East Prism Award ceremony virtually on September 23, 2020.

ICF, the largest coaching organisation in the world, sets standards of excellence for professional coaching quality, qualification and competence where every ICF member and credential-holder represents the highest quality of professional coaching.

Past winners of the ICF Middle East Prism Award have included top regional companies such as Emirates Integrated Telecommunications (Du), Bahrain Institute for Public Administration (BIPA) and Aramex. The companies are nominated by ICF members and credentialed coaches in good standing as recognition of best practices. Nominees and applicants are reviewed on the four main pillars of impact, standards, strategy and sustainability.

“With the sweeping changes of 2020, professional coaching is more important than ever. Although we can’t celebrate the achievements of our award-winning organisations in person, we look forward to using this first-of-its-kind virtual event to shine a spotlight on the professionals and businesses that are actively fostering successful coaching cultures in the region and driving long-lasting organisational change,” Magdalena NowickaMook, ICF CEO and executive director, said in a press release.

The virtual ceremony will feature a keynote speech from James Dillon, an ICF-credentialed member with more than 30 years of experience in professional coaching on the strategic importance of coaching within our current world. The ceremony will also celebrate the ICF’s 25th anniversary with a look at the organisation’s history and the rapid evolution of coaching in the Middle East.

Committed to always raising the bar, ICF seeks to provide ongoing support to its members and credentialed coaches through monthly online seminars, workshops such as coaching cafes and a constant flow of regional research such as the 2019 Coaching in the Middle East Study that seeks to constantly evaluate, improve and encourage best coaching practices in the MENA region.

ICF invites human resources and talent development professionals, coaches, and managers and leaders who use coaching skills in their work to attend this year’s virtual awards event.