Thursday, December 02
01:51 AM


30 Aug 2020

Ladies know best that buying make-up can be an expensive affair. And though each one loves to have the best, financial constraints can often make one settle for not always the best brand. We are living in a time like no other, with the pandemic and social distancing affecting every aspect of our lives – from our daily lifestyles, budgets, diets – to our beauty regimens. We are all guilty of wanting the most luxe and notable cosmetics to put on our faces. But in the current economy, splurging on make-up may not be a practical option. 

Studies show, that in challenging times women tend to treat themselves to personal care items as a way to feel better. As we look ahead to what the summer season has in store for us, there’s no question that it’s going to look different than years before – but ‘different’ doesn’t mean you can’t buy the make-up that you love. 

Consider some affordable and accessible ways to fuel up your beauty look in the new normal.


Seek premium products

We are living in the age of low-effort beauty, now more than ever. Layering on multiple make-up products at once is not a great idea in the summer, especially if you’re going to wear a mask. It can result in breakouts and clogged pores, say dermatologists. Hence, it is important to look for multi-benefit beauty products that help keep skin stay healthy and simplify your regimen – products with sunscreen and additional vitamins and antioxidants are great options.

Look for make-up dupes for value 

Save money by finding specially formulated products that help you look good and feel better. Look for make-up dupes for value; dupes are a great way to feel out colours and formulas without having to let go of hard-earned dollars, while still getting effective, high-end products and benefits. Turns out most luxury brand make-up has the same ingredients in it and provides the same multi-benefits as the drugstore ones.

Use quality makeup brushes 

Often, a perfect make-up job is more dependent on the usefulness of the tools than the amount spent on the products. Invest in wellmade brushes, sponges and applicators that can be washed and used over and over. When you buy good quality tools, they help you achieve a more natural-looking makeup application and can even help you use less make-up. But remember, failure to keep your tools clean leads to broken bristles that will show up on your skin. Cleaning makeup brushes has always been important, but during the pandemic, worries about avoiding exposure to germs and preventing cross-contamination are at an all-time high, so always clean your brushes.

Take advantage of frequent-shopper discounts

Once you find the stores that carry your favourite make-up brands, sign up for their rewards cards so you can accrue points toward future purchases and learn about special promotions. You can often rack up points picking up groceries, pharmaceuticals, and other items on offer, then use the discounts on your choice of cosmetics.

What precautions do you take when selecting make-up items? 

I make sure to research or reviews online from other influencers and make-up gurus before purchasing any make-up item. I can’t stick to one brand, as an influencer, I receive so many packages of different brands. However, the top three brands which I trust would be KVD Vegan Beauty, Fenty Beauty and Huda Beauty. I don’t usually try testers as I like buying my make-up online. Watching reviews is more than enough for me to decide.

Are online purchases a safe way of buying make-up? 

Yes. However, I always like to watch colour swatches online before choosing specific colours, though. I usually shop from only trusted websites/stores to avoid the risk of fake products which can be harmful for the skin. There are alternative affordable make-up brands which are better than using a duplicate product.

How important is it to consider one’s skin tone/hair texture while buying beauty products? 

It is very important to know your skin type, as people with oily skin should stick to matt finish primers/foundation, water-based makeup, and should stay away from foundation that contains oil, etc. People with dry skin should avoid mattifying products as it dries the skin more. Most brands make different types of primers and foundations, and there’s one for every skin type.

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