Omran Group, the executive arm of the sultanate for tourism development, is gearing up to roll out the second edition of ‘Within Oman,’ the nation-wide promotional campaign designed to boost domestic tourism by providing special packages and experiences at its diverse hospitality assets across the country.
As the tourism sector now looks into moving towards recovery, the campaign aims to stimulate staycations by offering attractive experiences that drive occupancy rates and encourage meaningful expenditure for local travellers.
Additionally, Omran has worked on applying all precautionary measures across its property portfolio to ensure operational readiness to welcome guests as soon as official restrictions are lifted. Building upon the success of last year, the 2020 edition of ‘Within Oman’ will encourage Omanis and residents alike to benefit from a wide array of tourism offers, enjoy the heavily discounted room rates and experiences in Omran-owned hotels.
As part of the on-going preparations for the soon-to-be-launched campaign, Omran has considered offering a wide variety of products to cater for the needs and tastes of families and friends to encourage overnight stays at drive-to destinations.
The participating hotels range from five to three stars with an array of experiences that celebrate Oman’s culture and hospitality. As part of the plan, an integrated marketing communications campaign will be launched to showcase the diversity of the landscape as well as promote the cultural essence of destinations and tourist sites across the country such as virgin beaches, popular wadis, traditional souqs, palm tree oases, historical forts, sand dunes and eye-catching abandoned villages.
Omran Group has exerted all efforts to ensure that precautionary measures to prevent the spread of COVID-19 are adhered to within hotels to ensure maximum safety of visitors and that they enjoy an unforgettable experience. The official announcement of the campaign will be made soon through digital platforms detailing the ways to get on board.
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