The first-ever digital Eid Habta held this Eid was a big success with as many as 541 electronic auctions registered on the online platform – Tharwa. The traditional habta markets, which are commonplace for Eid and deal in livestock apart from other commodities, did not take place this year.
The online platform – Tharwa – enabled consumers and breeders to buy and sell livestock through online bidding in all the governorates from May 17-21.
Speaking to Muscat Daily, Omar said al Marzooqi, CEO of Tharwa, said, “The platform enables marketing and supply of domestic and imported meat in the sultanate. This year was the first time digital habta was organised through online bidding.”
He added, “We witnessed around 541 electronic bidding, and more than 300 requests to buy livestock through the platform. The platform registered 158,321 visitors, 1,000 customers and 3,000 customer service calls. The number of local livestock suppliers on the platform reached 144.”
The platform aims to support the Omani food industry, livestock owners, breeders and livestock delivery. The platform provides a communication channel between suppliers and consumers in the retail sector, as well. It also provides a variety of livestock, such as Omani goats, Somali goats and lamb, Sudanese lamb, Australian lamb, South African lamb, local and Somali cows, camels and Turkish goats, among others, said Marzooqi.
A photo competition launched by the platform, with an aim to connect people with the Eid habta and promote the digital initiative, saw more than 50 participants taking part. Anyone could participate in the competition with his/her photo taken with a livestock – a goat or a cow – in Eid habtas held in the years gone by.
On the future endeavours, he said, “The platform will continue to hold electronic auctions every month and we will conduct electronic bidding for the Eid al Adha habta, too.”
(Those interested can communicate with the company though www.tharwaoman.om, orTharwap on Twitter and tharwa.platform on Instagram.)
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