In response to the rising severity and impact of the COVID-19 outbreak, Dubai-based Malabar Gold and Diamonds jewellery retailer group has pledged to provide 2.5 million meals to the needy.
“CSR initiatives remains a core value at Malabar Gold & Diamonds. Considering the difficulties caused by the unprecedented crisis, this year, we decided to focus on distributing food kits to affected families and individuals to ease their current circumstances. It’s times like this that remind us that each one of us – individuals and companies have something to contribute and the importance of coming together as a community,” said Shamlal Ahamed, MD – International Operations of Malabar Gold & Diamonds.
The food kits contain essential supplies, including staple, lentils, oil, and spices, for which the group has set aside an amount to OMR 1,65,000.
The entire CSR activity is being spearheaded by the team members of Malabar Gold & Diamonds with the support of external organizations and associations to identify the needy in the local communities.
Those in real need of the food kits, across GCC and Far East, are identified through respective embassies, regional associations, and likeminded organizations like KMCC, Red Crescent, Community Development Authority, etc. as well as through the reference by customers of Malabar Gold & Diamonds.