Audi celebrated two trophies awarded by the Middle East Car of the Year jury. The panel of 14 judges from across the region, together with the results from an online customer vote, determined the Q3 as winner of the SUV Compact Premium Crossover Category and the RS 5 Sportback won the Award in the Midsize Executive Sedan Category.
Now in its sixth edition, the Middle East Car of the Year (MECOTY) is the biggest, most coveted award of the regional automotive industry. It integrates a complex yet transparent nomination and scoring methodology which is developed, tested and implemented by the most experienced ‘motoring minds’ of the industry. MECOTY’s nominations and scoring procedures are based strictly on an unbiased, fair and transparent voting process, to guarantee all nominated and winning vehicles are of the utmost quality and have the seal of approval by the most authoritative motoring media in the region.
Carsten Bender, managing director Audi Middle East, said, “Audi Middle East is honoured to be recognised with two MECOTY awards for our models here in the region. Vorsprung durch Technik (Advancement through technology) our brand promise and this is reflected in the cars we built for our customers with innovative engineering and performance, cutting-edge design and of course the highest standards of quality and performance. We are already looking forward to the next edition of the MECOTY awards as we are bringing 14 more innovative and stylish models to the region this year.”
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