To provide companies with more dynamic platforms, Omanexpo and NextFairs announced their collaboration to develop and organise high-profile, trade exhibitions and conferences in the Middle East and North Africa (MENA) region.

The alliance will enable them to adapt to evolving global trends, practices and technologies and exponentially grow their businesses. Omanexpo is the pioneer and biggest international trade show organiser in Oman with more than 30 years of organising internationally certified events that cover key industries in the sultanate.

NextFairs is Qatar’s leading event organiser, recognised as a market leader in providing integrated business solutions across sectors.

The exhibitions industry is continuously transforming, as business models are changing, trends are emerging and formats are converging. This necessitates the need for new and deeper collaboration and international partnerships that will promote stronger growth markets.

Ashley Roberts, acting general manager and portfolio director of Omanexpo, said, “As organisers, we aim to provide more rewarding experiences for our exhibitors and visitors. By aligning our resources, core competencies, and competitive advantages with a solid and professional organisation such as NextFairs, we are in a more advantageous position to deliver better services, present new market opportunities and leverage the positive development and strong growth in the region.”

Rawad Sleem, general manager, NextFairs said, “It is our pleasure to partner with Omanexpo to provide platforms of growth for the exhibition and conference sector in Qatar and other countries and fulfil the needs of an ever-changing event landscape. The first planned exhibition that will be announced soon will provide an ideal platform for exhibitors and buyers to enter into deals and contribute to the development of the economy.”