The Omani government and businesses are teaming up to help more local companies boost their overseas sales at Ithraa’s Oman Export Week during October 27-31 at the Oman Convention & Exhibition Centre.
To be held under the patronage of H E Ahmed al Dheeb, Undersecretary of the Ministry of Commerce and Industry and focusing on SMEs, Oman Export Week 2019 (OEW19) will give Omani enterprises access to support from international and local experts with experience in over 50 countries, unlocking the chance to penetrate global markets and boost sales.
“The challenge to grow exports is a long-term one. While quick wins are great and motivating, what we’re striving for is sustained export growth. This is definitely a marathon not a sprint,” explained Ishaq al Busaidi, Ithraa’s director general for marketing and media and OEW19 organiser.
He said, “Since last year’s Oman Export Week we’ve been impressed with the way local businesses have taken on the export challenge. The number of companies seeking export advice has increased as has the number of firms participating in Ithraa-organised international trade shows. To maintain this momentum and introduce even more of our home-grown enterprises to the international arena, we’ve organised OEW19.”
Supported by SV Pittie Sohar Textiles and working with key partners that include Asyad Group, Madayn, Credit Oman, Riyada, the Industrial Innovation Centre and the Oman Chamber of Commerce & Industry, OEW19 comprises five full-day workshops covering m-commerce, product design, packaging, logistics, digital marketing, finance and branding.
Busaidi noted that economic power will continue shifting towards emerging economies and Omani businesses getting their global exporting strategy right will undoubtedly profit.
“It makes sense that local businesses will want to explore markets that will dominate the global economy 20 years from now. Indeed, Oman’s future prosperity won’t come from relying on the domestic market alone. We want to make sure local businesses of all sizes and from all sectors aren’t just trading abroad but thriving there and competing successfully with the best in the world,” Busaidi said.
Nasima al Balushi, Ithraa’s director general of investment and export added, “It’s vital that more local businesses expand into fast-growing markets. We have made serious inroads, particularly across the GCC and in India. We’re also looking at Africa, taking a large trade delegation in January 2020 to an Omani products trade show in Rwanda.”
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